Aston Martin Introduces "DBX" SUV to Portfolio

“Aston Martin has high hopes for its first SUV. The British sports-car maker has been struggling in recent months, hit by falling demand for its more traditional models, disruption caused by the U.K.'s Brexit from the European Union, and a stock price that has lost two-thirds of its value since last year's IPO. It is a brand in urgent need of a sales hit, and with the Bentley Bentayga, Rolls-Royce Cullinan, and Lamborghini Urus having already proved strong demand for SUVs among ultra-luxury buyers, the hope is that the DBX will turn the company's fortunes around; the plan is to make up to 5000 a year for all global markets.…”

(Photo: autocar.co.uk)