BMW Exec Explains Why the Shift to Electric Pickups Makes Sense

BMW has toyed with the idea of a pickup truck (or a ute) plenty of times in the past, but in the latest frustrating tease for a Bimmer with a bed, the head of product management for BMW M claimed an electric truck would be easy to build.

That exec is Daniel Schmidt, who was interviewed by Australia’s Motoring magazine:

“First we decide what’s the right concept for us, and so far we are not at all in pick-up trucks, for example,” the auto executive told carsales.

“But if you would think from the other way around, like where can I put as much battery cells in with a certain freedom of height, then a pick-up truck would be a good concept for electromobility, for sure.”